👋 Course Introduction

Many companies are investing in voice and chat technology to extend products, service customers, streamline internal processes, and grow brands. There is an increased demand for conversational designers, yet very limited formal instruction for those seeking to learn the discipline. The Voxable co-founders want to impart the foundational knowledge, processes, and best practices they obtained working with this technology and their clients over the past five years.

📋 What You’ll Learn

This course spans the end-to-end conversational design process—from conceptualization and research to handing over assets to developers.

🤔  Identify and work with the core technology of conversational user interfaces
🔎 Translate user research into conversational interactions
💎 Build a conversational brand
💬 Write sample scripts and structure conversational flow diagrams
✨ Refine elements to bring the conversational interface to life
🗣 Use natural language understanding (NLU)
⚡️  Work with developers to implement conversational UI

👩‍💻 Who Should Enroll

This course is appropriate for anyone who wants to understand how to design intuitive voice interfaces and chatbots.

  • Designers
  • UX professionals
  • Copywriters
  • Content strategists
  • Product people
  • Students

“For those coming from the visual UX tradition, this is an exciting dive into conversational thinking. The hands-on exercises will feel both familiar and fresh to design professionals – with whole new ways of considering our users and platforms.”

– Chad Currie, Creative Director, Slide UX

📒 Course Curriculum

  • 1

    👋 Introduction

    • How To Use This Course
  • 2

    🤔 What Are Conversational Interfaces?

  • 3

    🔎 Conversational Strategy

    • Project Brief
    • Research Methods
    • Jobs to be Done Framework
    • Jobs to be Done Activity
  • 4

    💎 Conversational Branding

    • Voice, Tone, & Persona
    • Conversational Brand Activity
  • 5

    📑 Affinity Diagramming

    • Introduction to Conversational Affinity Diagramming
    • Introduction to Miro (Optional)
    • Affinity Diagramming Activity: Creating Utterances
    • Affinity Diagramming Activity: Organizing Utterances
  • 6

    📌 Defining Entities

    • Introduction to Entity Definition
    • Entity Definition Activity
  • 7

    🧠 Conversational User Experience

    • Conversational User Experience (Part 1)
    • Conversational User Experience (Part 2)
    • Key Moments in Conversation
  • 8

    💬 Sample Scripts & Conversational Flow Diagrams

    • Introduction to Conversational Flow Diagramming
    • Sample Script Writing & Conversational Flow Diagramming Activity
    • Prototyping with the Wizard-of-Oz Method
  • 9

    🗣 Conversational UI Elements

    • Introduction to Conversational UI Elements
    • Conversational UI Element Examples
    • Acting Out Sample Scripts
    • Writing for Voice-First Interactions
    • Conversational UI Activity
  • 10

    🏗 Natural Language Understanding

    • Introduction to Natural Language Understanding
    • How to Create a Dialogflow Agent
    • How to Build NLU Intents
    • How to Add Responses to Intents
    • How to Create NLU Entities
    • How to Use NLU Entities
    • Why You Should Learn Dialogflow
    • Maintaining & Iterating the Agent
  • 11

    🎉 Conclusion

    • 🎉 Conclusion

🤓 Course Instructors

Lauren Golembiewski

Conversational Designer, CEO & Co-founder, Voxable

Lauren Golembiewski

Lauren's personal mission is to bring more designers, writers, and UX practitioners into a conversational design discipline. She believes conversational interfaces and platforms have yet to reach their full potential and designers have a huge opportunity to address users' needs better through conversational design. As CEO and Co-founder, Lauren leads Voxable's conversational design services which include everything from helping large enterprises develop their conversational strategies to supporting smaller teams implementing their first chatbots and voice interfaces. She regularly writes, speaks, and facilitates workshops about conversational design.
Matthew Buck

Conversational Developer, CTO & Co-founder, Voxable

Matthew Buck

Matt has worked with several high-profile engineering teams in the Austin startup scene during his tech career. His recent work includes helping to launch the MarkerSquare coding bootcamp as the instructor for its inaugural cohort and directing front-end engineering efforts through a successful IPO at Rapid7, a cybersecurity company, as its Senior User Interface Architect. Throughout this time, he has come to learn the immense value of sane development processes and a relentless focus on code quality, and he strives to impart these lessons by regularly speaking at user groups and conferences.

“I learned a language and framework to effectively conceptualize, structure, and design a CUI that keeps users and usability at its center.”

Molly McClurg
Assoc. Professor, User Experience, Austin Community College

Pricing Options

  • $229.00

    $229.00Introduction to Conversational Design

    Introduction to Conversational Design - Access to the complete online course; video instruction, written content, activities, and resources.
    Get Course
  • $329.00

    $329.00Course Plus

    In addition to access to the complete online course, get 15-minute video screencasts of the instructor providing feedback on the assets you produce for each course activity (7 total).
    Get Course Plus
  • $529.00

    $529.00Course Premium

    In addition to access to the complete online course and instructor feedback, get a 60-minute web conference with the instructor to review any course concepts, processes, and/or activities in greater depth.
    Get Course Premium